Event Marketing Specialist

Company: O’Reilly Automotive

Industry: Private

Employment Type:- Full Time

Work Hours:-  8 Hours

Locations:- USA

Full Job Description:-

This position represents and markets the O’Reilly Auto Parts brand at major national and regional company-sponsored events (e.g. NASCAR, NHRA, car shows, etc.), with the aim of growing and enhancing the OAP brand image through event activation. Individual must operate independently and make decisions with little or no direct supervision while in the field, and exercise sound judgment in all interactions with the event-going public, external partners, and store TM volunteers. Position is also responsible for evaluating new and existing sponsorship opportunities, and making recommendations regarding same.

ESSENTIAL JOB FUNCTIONS

  • Represent the OAP brand and convey a positive brand image at major company-sponsored events.
  • Create and activate OAP marketing display to maximize impact on-site and drive traffic to display.
  • Write detailed reports on all events at which he/she activates, including fact-based recommendation to repeat, expand, discontinue or reduce our presence at each event.
  • Evaluate and recommend new sponsorship opportunities in region, including track signage deals, promotional tie-ins and in-store ticket sales programs.
  • Maintain OAP truck, trailer and event displays in show-ready condition at all times and prevent damage to same through close supervision of event activities.
  • Recruit, supervise and train personnel (mainly store TM’s) that work at events; insure that a positive, professional image is maintained by all display workers at all times.
  • Act as a liaison between O’Reilly Auto Parts and key external stakeholders such as track personnel, show promoters and OAP suppliers.

SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES

Required:
  • High school diploma or equivalent
  • Minimum two years OAP store or DC experience (or equivalent parts knowledge)
  • Ability to analyze and objectively evaluate new and existing opportunities
  • Knowledge of and experience with Microsoft Word and Excel
  • Excellent organizational skills and ability to lead/direct others
  • Must present a professional company image and positive attitude
  • Excellent written and verbal communication skills
  • Excellent driving skills and driving record
  • Class E Drivers License
  • Self-starter; able to work and make sound decisions without direct supervision
Desired:
  • College degree with emphasis in Marketing or Advertising
  • Event marketing experience
  • Experience in over-the-road trucking and/or towing a trailer
  • Knowledge of and interest in motorsports

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package:

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  • Competitive Wages & Paid Time Off
  • Stock Purchase Plan & 401k with Employer Contributions Starting Day One
  • Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
  • Team Member Health/Wellbeing Programs
  • Tuition Educational Assistance Programs
  • Opportunities for Career Growth

Event Marketing Specialist

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